/* ABC Whyte Inktrap — display face. License owned; files live in /fonts/.
   Only the Regular is present, so it covers the 400–500 display range;
   body text falls back to a neutral grotesque per the brief. */
@font-face {
  font-family: "ABC Whyte Inktrap";
  src: url("fonts/ABCWhyteInktrap-Regular.otf") format("opentype");
  font-weight: 400 500;
  font-style: normal;
  font-display: swap;
}

:root {
  --bg: #0c0b0b;
  --fg: #f4f1ea;
  --oxblood: #6e2113;
  --oxblood-bright: #a8442f;
  --muted: rgba(244, 241, 234, 0.58);
  --quiet: rgba(244, 241, 234, 0.40);
  --line: rgba(244, 241, 234, 0.12);
  --line-strong: rgba(244, 241, 234, 0.22);
  --display: "ABC Whyte Inktrap", "Helvetica Neue", Arial, sans-serif;
  --body: "ABC Whyte", "Helvetica Neue", Arial, sans-serif;
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--fg);
  font-family: var(--body);
  font-weight: 400;
  line-height: 1.65;
  letter-spacing: -0.005em;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

::selection {
  background: var(--oxblood);
  color: var(--fg);
}

img { max-width: 100%; display: block; }
a { color: inherit; }

.wrap {
  width: min(1120px, calc(100% - 48px));
  margin: 0 auto;
}

/* ---------- Atmosphere: grain + vignette ---------- */
.grain,
.vignette {
  position: fixed;
  inset: -50%;
  width: 200%;
  height: 200%;
  pointer-events: none;
  z-index: 9000;
}
.grain {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  opacity: 0.045;
  mix-blend-mode: screen;
  animation: grain 600ms steps(1) infinite;
  will-change: transform;
}
@keyframes grain {
  0%   { transform: translate(0, 0); }
  10%  { transform: translate(-4%, -2%); }
  20%  { transform: translate(-8%, 4%); }
  30%  { transform: translate(4%, -6%); }
  40%  { transform: translate(-2%, 8%); }
  50%  { transform: translate(-8%, 2%); }
  60%  { transform: translate(6%, 0); }
  70%  { transform: translate(0, 6%); }
  80%  { transform: translate(3%, -4%); }
  90%  { transform: translate(-4%, 4%); }
  100% { transform: translate(0, 0); }
}
.vignette {
  inset: 0;
  width: 100%;
  height: 100%;
  background: radial-gradient(125% 105% at 50% 42%, transparent 55%, rgba(0, 0, 0, 0.55) 100%);
  z-index: 8999;
}

/* ---------- Custom cursor ---------- */
.cursor-dot,
.cursor-ring {
  position: fixed;
  top: 0;
  left: 0;
  pointer-events: none;
  z-index: 9500;
  border-radius: 50%;
  transform: translate(-50%, -50%);
  opacity: 0;
  transition: opacity 400ms ease;
}
.cursor-dot {
  width: 5px;
  height: 5px;
  background: var(--fg);
}
.cursor-ring {
  width: 34px;
  height: 34px;
  border: 1px solid rgba(244, 241, 234, 0.5);
  transition: width 300ms var(--ease), height 300ms var(--ease),
              border-color 300ms var(--ease), background-color 300ms var(--ease),
              opacity 400ms ease;
}
body.cursor-on .cursor-dot,
body.cursor-on .cursor-ring { opacity: 1; }
body.cursor-on { cursor: none; }
body.cursor-on a,
body.cursor-on button { cursor: none; }
.cursor-ring.is-hover {
  width: 64px;
  height: 64px;
  border-color: rgba(244, 241, 234, 0.18);
  background: rgba(168, 68, 47, 0.12);
}

/* ---------- Nav ---------- */
.site-nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  transition: background-color 400ms ease, border-color 400ms ease, backdrop-filter 400ms ease;
  border-bottom: 1px solid transparent;
}
.site-nav.condensed {
  background: rgba(12, 11, 11, 0.72);
  border-bottom-color: var(--line);
  backdrop-filter: blur(14px);
}
.nav-inner {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  min-height: 84px;
  transition: min-height 400ms ease;
}
.site-nav.condensed .nav-inner { min-height: 62px; }

.brand {
  font-family: var(--display);
  font-size: 1.15rem;
  font-weight: 500;
  letter-spacing: -0.02em;
  text-decoration: none;
  white-space: nowrap;
}
.brand span { color: var(--oxblood-bright); }

.nav-links {
  display: flex;
  align-items: center;
  gap: 1.6rem;
  font-size: 0.82rem;
  letter-spacing: 0.01em;
  color: var(--muted);
}
.nav-links a {
  position: relative;
  text-decoration: none;
  transition: color 300ms ease;
}
.nav-links a:not(.nav-cta)::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -4px;
  width: 100%;
  height: 1px;
  background: var(--fg);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 380ms var(--ease);
}
.nav-links a:not(.nav-cta):hover { color: var(--fg); }
.nav-links a:not(.nav-cta):hover::after { transform: scaleX(1); }
.nav-links a[aria-current="page"] { color: var(--fg); }
.nav-links a[aria-current="page"]:not(.nav-cta)::after { transform: scaleX(1); background: var(--oxblood-bright); }

.nav-cta {
  padding: 0.55rem 1.15rem;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
  color: var(--fg);
  transition: border-color 300ms ease, background-color 300ms ease, color 300ms ease;
}
.nav-cta:hover {
  border-color: var(--oxblood-bright);
  background: var(--oxblood);
}
.nav-toggle {
  display: none;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 4px;
  width: 44px;
  height: 44px;
  padding: 0;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
  background: rgba(244, 241, 234, 0.03);
  color: var(--fg);
  transition: border-color 300ms ease, background-color 300ms ease;
}
.nav-toggle:hover,
.site-nav.menu-open .nav-toggle {
  border-color: var(--oxblood-bright);
  background: rgba(110, 33, 19, 0.7);
}
.nav-toggle span {
  display: block;
  width: 16px;
  height: 1px;
  background: currentColor;
  transform-origin: center;
  transition: opacity 220ms ease, transform 260ms var(--ease);
}
.site-nav.menu-open .nav-toggle span:nth-child(1) { transform: translateY(5px) rotate(45deg); }
.site-nav.menu-open .nav-toggle span:nth-child(2) { opacity: 0; }
.site-nav.menu-open .nav-toggle span:nth-child(3) { transform: translateY(-5px) rotate(-45deg); }
.mobile-menu {
  display: none;
  position: absolute;
  top: calc(100% + 0.45rem);
  right: 0;
  width: min(14rem, calc(100vw - 48px));
  padding: 0.5rem;
  border: 1px solid var(--line-strong);
  border-radius: 8px;
  background: rgba(12, 11, 11, 0.88);
  -webkit-backdrop-filter: blur(16px);
  backdrop-filter: blur(16px);
  box-shadow: 0 18px 45px rgba(0, 0, 0, 0.38);
  opacity: 0;
  pointer-events: none;
  transform: translateY(-6px);
  transition: opacity 220ms ease, transform 260ms var(--ease);
}
.mobile-menu a {
  display: block;
  padding: 0.78rem 0.85rem;
  border-radius: 6px;
  color: var(--muted);
  font-size: 0.86rem;
  line-height: 1.2;
  text-decoration: none;
  transition: background-color 240ms ease, color 240ms ease;
}
.mobile-menu a:hover,
.mobile-menu a[aria-current="page"] {
  background: rgba(244, 241, 234, 0.06);
  color: var(--fg);
}
.site-nav.menu-open .mobile-menu {
  opacity: 1;
  pointer-events: auto;
  transform: none;
}

/* ---------- Buttons ---------- */
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 54px;
  padding: 0 1.9rem;
  border: 1px solid var(--fg);
  border-radius: 999px;
  font-family: var(--body);
  font-size: 0.95rem;
  letter-spacing: 0.01em;
  text-decoration: none;
  background: transparent;
  color: var(--fg);
  transition: background-color 320ms var(--ease), color 320ms var(--ease), border-color 320ms var(--ease);
}
.button:hover {
  background: var(--fg);
  color: var(--bg);
}

/* ---------- Eyebrow / kicker labels ---------- */
.eyebrow,
.section-kicker {
  display: inline-block;
  margin: 0 0 1.4rem;
  font-size: 0.7rem;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--quiet);
}
.section-kicker::before {
  content: "";
  display: inline-block;
  width: 26px;
  height: 1px;
  margin-right: 0.9rem;
  vertical-align: middle;
  background: var(--oxblood-bright);
}

/* ---------- Display type ---------- */
h1, h2, h3 {
  font-family: var(--display);
  font-weight: 500;
  letter-spacing: -0.03em;
}
.accent { font-style: italic; }
.accent-blood { color: var(--oxblood-bright); font-style: italic; }

/* ---------- Hero ---------- */
.hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: center;
  overflow: hidden;
  isolation: isolate;
}
.hero-bg {
  position: absolute;
  inset: 0;
  z-index: -2;
  background: url("assets/hero-experience-lab.png") center / cover no-repeat;
  filter: grayscale(1) contrast(1.05) brightness(0.5);
  opacity: 0.18;
  transform: scale(1.06);
}
.hero::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background:
    linear-gradient(180deg, rgba(12, 11, 11, 0.65) 0%, rgba(12, 11, 11, 0.2) 45%, var(--bg) 100%),
    linear-gradient(90deg, var(--bg) 0%, rgba(12, 11, 11, 0.35) 60%, rgba(12, 11, 11, 0.05) 100%);
}
.hero-content {
  width: min(900px, 100%);
  padding: 9rem 0 7rem;
}
.hero h1 {
  margin: 0;
  font-size: clamp(2.9rem, 8.5vw, 6.6rem);
  line-height: 0.97;
  letter-spacing: -0.04em;
}
.hero h1 .line {
  display: block;
  overflow: hidden;
}
.hero h1 .line > span {
  display: block;
  transform: translateY(105%);
  transition: transform 900ms var(--ease);
}
.hero p {
  max-width: none;
  text-wrap: balance;
  margin: 2rem 0 0;
  font-size: clamp(1.05rem, 2.2vw, 1.3rem);
  color: var(--muted);
  opacity: 0;
  transform: translateY(14px);
  transition: opacity 900ms ease 700ms, transform 900ms var(--ease) 700ms;
}
/* keep the subline on a single line once there's room for it */
@media (min-width: 760px) {
  .hero p { white-space: nowrap; }
}
@media (min-width: 900px) {
  .hero-content { transform: translateY(-7rem); }
}
/* choreographed load */
body.loaded .hero h1 .line:nth-child(1) > span { transform: translateY(0); transition-delay: 200ms; }
body.loaded .hero h1 .line:nth-child(2) > span { transform: translateY(0); transition-delay: 340ms; }
body.loaded .hero h1 .line:nth-child(3) > span { transform: translateY(0); transition-delay: 480ms; }
body.loaded .hero p { opacity: 1; transform: translateY(0); }
.hero .accent-blood {
  opacity: 0;
  transition: opacity 1000ms ease 1100ms;
}
body.loaded .hero .accent-blood { opacity: 1; }

.scroll-cue {
  position: absolute;
  left: 50%;
  bottom: 2.2rem;
  transform: translateX(-50%);
  font-size: 0.66rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--quiet);
  opacity: 0;
  transition: opacity 800ms ease 1600ms;
}
body.loaded .scroll-cue { opacity: 1; }
.scroll-cue::after {
  content: "";
  display: block;
  width: 1px;
  height: 34px;
  margin: 0.7rem auto 0;
  background: linear-gradient(var(--quiet), transparent);
  animation: cue 2.4s var(--ease) infinite;
}
@keyframes cue {
  0% { transform: scaleY(0); transform-origin: top; }
  40% { transform: scaleY(1); transform-origin: top; }
  60% { transform: scaleY(1); transform-origin: bottom; }
  100% { transform: scaleY(0); transform-origin: bottom; }
}

.brand-marquee {
  position: relative;
  margin-top: clamp(2.6rem, 5vw, 3.6rem);
  left: calc((100vw - min(1120px, calc(100vw - 48px))) / -2);
  width: 100vw;
  z-index: 3;
  overflow: hidden;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background:
    linear-gradient(90deg, rgba(12, 11, 11, 0.86), rgba(12, 11, 11, 0.44) 48%, rgba(12, 11, 11, 0.86)),
    rgba(244, 241, 234, 0.035);
  -webkit-backdrop-filter: blur(14px);
  backdrop-filter: blur(14px);
  opacity: 0;
  transform: translateY(14px);
  transition: opacity 900ms ease 1200ms, transform 900ms var(--ease) 1200ms;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
}
body.loaded .brand-marquee {
  opacity: 1;
  transform: none;
}
.brand-track {
  display: flex;
  width: max-content;
  animation: brand-scroll 46s linear infinite;
  will-change: transform;
}
.brand-marquee:hover .brand-track { animation-play-state: paused; }
.brand-set {
  display: flex;
  align-items: center;
  flex: 0 0 auto;
  gap: clamp(1.65rem, 3.2vw, 3.15rem);
  padding: 0.82rem clamp(1.65rem, 3.2vw, 3.15rem) 0.82rem 0;
}
.brand-item {
  display: inline-flex;
  align-items: center;
  flex: 0 0 auto;
  min-width: max-content;
  gap: 0.72rem;
  color: rgba(244, 241, 234, 0.74);
  font-size: 0.7rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  line-height: 1;
  text-transform: uppercase;
  white-space: nowrap;
}
.brand-item img {
  width: 2.45rem;
  height: 2.45rem;
  padding: 0.36rem;
  border: 1px solid rgba(244, 241, 234, 0.14);
  border-radius: 50%;
  background: rgba(244, 241, 234, 0.055);
  object-fit: contain;
  filter: grayscale(1) saturate(0) brightness(1.28) contrast(0.96);
  opacity: 0.82;
}
@keyframes brand-scroll {
  to { transform: translateX(-50%); }
}

/* ---------- Sections ---------- */
.section { padding: clamp(5rem, 12vw, 9rem) 0; }
.hairline { border-top: 1px solid var(--line); }
.hairline-blood { border-top: 1px solid var(--oxblood); }

.section-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.4fr);
  gap: clamp(2rem, 6vw, 5rem);
  align-items: start;
}

h2 {
  margin: 0;
  font-size: clamp(2.1rem, 5vw, 3.6rem);
  line-height: 1.02;
  letter-spacing: -0.035em;
}

.lead {
  max-width: 44rem;
  margin: 0;
  font-size: clamp(1.05rem, 2vw, 1.25rem);
  line-height: 1.55;
  color: var(--muted);
}
.pull {
  max-width: 36rem;
  margin: 2.4rem 0 0;
  padding-left: 1.6rem;
  border-left: 1px solid var(--oxblood);
  font-family: var(--display);
  font-size: clamp(1.4rem, 3vw, 1.9rem);
  font-style: italic;
  line-height: 1.32;
  letter-spacing: -0.02em;
  color: var(--fg);
}

/* ---------- Subpage masthead ---------- */
.section.page-top { padding-top: clamp(8.5rem, 16vw, 13rem); }
.page-title {
  margin: 0;
  font-size: clamp(2.4rem, 6vw, 4.2rem);
  line-height: 1;
  letter-spacing: -0.035em;
}

/* ---------- Metrics / proof bar ---------- */
.metrics { padding: clamp(3.5rem, 7vw, 5rem) 0; }
.metric-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
}
.metric {
  padding: 0.4rem clamp(1rem, 3vw, 2rem) 0.4rem 0;
}
.metric + .metric { border-left: 1px solid var(--line); padding-left: clamp(1rem, 3vw, 2rem); }
.metric strong {
  display: block;
  font-family: var(--display);
  font-size: clamp(2.2rem, 5vw, 3.4rem);
  font-weight: 500;
  letter-spacing: -0.04em;
  line-height: 1;
}
.metric span {
  display: block;
  margin-top: 0.85rem;
  max-width: 16rem;
  font-size: 0.86rem;
  line-height: 1.45;
  color: var(--muted);
}

/* ---------- Principles ---------- */
.principles {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: clamp(3rem, 6vw, 4.5rem);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
.principle {
  padding: 2rem 1.8rem 2.4rem;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  min-height: 200px;
}
.item-number {
  font-family: var(--display);
  font-size: 0.8rem;
  letter-spacing: 0.05em;
  color: var(--oxblood-bright);
}
.principle h3,
.service h3,
.talk h3 {
  margin: 1rem 0 0;
  font-size: 1.3rem;
  font-weight: 500;
  letter-spacing: -0.02em;
  line-height: 1.15;
}
.principle p,
.service p {
  margin: 0.8rem 0 0;
  font-size: 0.94rem;
  color: var(--muted);
}

/* ---------- Clients ---------- */
.client-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: clamp(3rem, 6vw, 4.5rem);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
.client {
  padding: 1.9rem 1.8rem 2.2rem;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  min-height: 190px;
}
.client strong {
  display: block;
  font-family: var(--display);
  font-size: 1.35rem;
  font-weight: 500;
  letter-spacing: -0.02em;
}
.client p {
  margin: 0.85rem 0 0;
  font-size: 0.92rem;
  color: var(--muted);
}
.client b { color: var(--fg); font-weight: 500; }
.client-feature {
  grid-column: 1 / -1;
  min-height: auto;
  display: flex;
  align-items: center;
  padding: clamp(2rem, 5vw, 3rem) 1.8rem;
}
.client-feature p {
  margin: 0;
  max-width: 52rem;
  font-family: var(--display);
  font-size: clamp(1.2rem, 2.6vw, 1.65rem);
  font-style: italic;
  line-height: 1.4;
  letter-spacing: -0.02em;
  color: var(--fg);
}
.client-feature b { color: var(--oxblood-bright); font-weight: 400; }
.client-building {
  display: grid;
  grid-template-columns: minmax(9.5rem, 0.28fr) minmax(0, 1fr);
  gap: clamp(2rem, 6vw, 5rem);
  align-items: start;
  padding-inline: clamp(2rem, 5vw, 3.4rem);
}
.client-building .client-tag {
  margin: 0;
  padding-top: 0.42rem;
}
.client-building p {
  max-width: 54rem;
}
.client-link {
  text-decoration: none;
  color: inherit;
  transition: background-color 320ms var(--ease);
}
.client-link:hover { background: rgba(244, 241, 234, 0.03); }
.client-tag {
  display: inline-block;
  margin-bottom: 1.1rem;
  font-size: 0.7rem;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--oxblood-bright);
}
.client-arrow {
  color: var(--oxblood-bright);
  white-space: nowrap;
}
.client-link:hover .client-arrow { color: var(--fg); }

.button-spaced { margin-top: 2.2rem; }
.button + .button { margin-left: 0.8rem; }

/* ---------- Services ---------- */
.service-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: clamp(3rem, 6vw, 4.5rem);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
.service {
  padding: 2rem 1.8rem 2.4rem;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

/* ---------- About ---------- */
.about-copy { max-width: 46rem; }
.about-copy p {
  margin: 0 0 1.3rem;
  font-size: clamp(1.05rem, 2vw, 1.3rem);
  line-height: 1.55;
  color: var(--muted);
}
.about-copy b { color: var(--fg); font-weight: 500; }

/* ---------- Testimonials ---------- */
.quote-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  margin-top: clamp(3rem, 6vw, 4.5rem);
  background: var(--line);
  border: 1px solid var(--line);
}
.quote {
  margin: 0;
  padding: 2rem 1.8rem;
  background: var(--bg);
}
.quote p {
  margin: 0;
  font-family: var(--display);
  font-size: 1.12rem;
  font-style: italic;
  line-height: 1.45;
  letter-spacing: -0.015em;
  color: var(--fg);
}
.quote cite {
  display: block;
  margin-top: 1.4rem;
  font-family: var(--body);
  font-size: 0.8rem;
  font-style: normal;
  letter-spacing: 0.02em;
  color: var(--quiet);
}

/* ---------- Talks ---------- */
.talk-list {
  margin-top: clamp(3rem, 6vw, 4.5rem);
  border-top: 1px solid var(--line);
}
.talk {
  display: grid;
  grid-template-columns: 11rem minmax(11rem, 17rem) minmax(0, 1fr);
  gap: 2rem;
  align-items: start;
  padding: 2rem 0;
  border-bottom: 1px solid var(--line);
  transition: border-color 420ms ease;
}
.talk time {
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--quiet);
  transition: color 420ms ease;
}
.talk-media {
  display: block;
  aspect-ratio: 16 / 10;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: rgba(244, 241, 234, 0.04);
}
.talk-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 520ms var(--ease), filter 520ms ease;
}
.talk h3 {
  margin: 0;
  font-size: clamp(1.3rem, 2.6vw, 1.7rem);
}
.talk h3 a {
  text-decoration: none;
  transition: color 300ms ease;
}
.talk h3 a::after {
  content: "↗";
  display: inline-block;
  margin-left: 0.45rem;
  color: var(--oxblood-bright);
  font-family: var(--body);
  font-size: 0.8em;
  transform: translateY(-0.08em);
}
.talk p {
  max-width: 48rem;
  margin: 0.9rem 0 0;
  font-size: 0.95rem;
  color: var(--muted);
}
.talk:hover { border-color: var(--line-strong); }
.talk:hover time { color: var(--oxblood-bright); }
.talk:hover .talk-media img { transform: scale(1.04); filter: saturate(1.08); }
.talk:hover h3 a { color: var(--oxblood-bright); }

/* ---------- Final CTA ---------- */
.final {
  text-align: center;
  padding: clamp(6rem, 14vw, 11rem) 0;
}
.final h2 {
  max-width: 16ch;
  margin: 0 auto;
  font-size: clamp(2.6rem, 8vw, 5.5rem);
}
.final p {
  max-width: 34rem;
  margin: 1.8rem auto 0;
  font-size: clamp(1.05rem, 2vw, 1.25rem);
  color: var(--muted);
}
.final .button { margin-top: 2.8rem; }

/* ---------- Footer ---------- */
.site-footer {
  padding: 2.6rem 0;
  border-top: 1px solid var(--line);
  font-size: 0.82rem;
  color: var(--quiet);
}
.footer-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1.5rem;
  flex-wrap: wrap;
}
.footer-links {
  display: flex;
  gap: 1.4rem;
}
.footer-links a { text-decoration: none; transition: color 300ms ease; }
.footer-links a:hover { color: var(--fg); }

/* ---------- Reveal animation ---------- */
.reveal {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 800ms ease, transform 900ms var(--ease);
}
.reveal.in {
  opacity: 1;
  transform: none;
}

/* ---------- Word-swap misdirection ---------- */
.swap {
  display: inline-block;
  transition: opacity 600ms ease;
}

/* ---------- Responsive ---------- */
@media (max-width: 940px) {
  .nav-links {
    gap: 0.75rem;
  }
  .nav-links > a:not(.nav-cta) { display: none; }
  .nav-toggle,
  .mobile-menu { display: flex; }
  .mobile-menu { flex-direction: column; }
  .section-grid { grid-template-columns: 1fr; }
  .principles,
  .client-grid,
  .service-grid,
  .quote-grid { grid-template-columns: repeat(2, 1fr); }
  .metric-grid { grid-template-columns: repeat(2, 1fr); gap: 0 0; }
  .metric { padding: 1.5rem 0; border-left: none; }
  .metric + .metric { border-left: none; padding-left: 0; }
  .metric:nth-child(2n) { padding-left: clamp(1rem, 4vw, 2rem); border-left: 1px solid var(--line); }
  .talk { grid-template-columns: 9rem minmax(10rem, 14rem) minmax(0, 1fr); gap: 1.3rem; }
}

@media (max-width: 600px) {
  .brand-marquee {
    -webkit-mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
    mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent);
  }
  .brand-set {
    gap: 1.15rem;
    padding: 0.72rem 1.15rem 0.72rem 0;
  }
  .brand-item {
    gap: 0.55rem;
    font-size: 0.62rem;
    letter-spacing: 0.11em;
  }
  .brand-item img {
    width: 2rem;
    height: 2rem;
    padding: 0.28rem;
  }
  .principles,
  .client-grid,
  .service-grid,
  .quote-grid { grid-template-columns: 1fr; }
  .client-building {
    grid-template-columns: 1fr;
    gap: 1.15rem;
  }
  .client-building .client-tag {
    padding-top: 0;
  }
  .metric-grid { grid-template-columns: 1fr; }
  .metric:nth-child(2n) { padding-left: 0; border-left: none; }
  .metric { border-top: 1px solid var(--line); }
  .talk { grid-template-columns: 1fr; gap: 1rem; }
  .talk-media { aspect-ratio: 16 / 9; }
  .talk p { margin-top: 0.7rem; }
}

@media (max-width: 380px) {
  .site-nav .wrap { width: min(1120px, calc(100% - 32px)); }
  .nav-inner { gap: 0.75rem; }
  .brand { font-size: 1.03rem; }
  .nav-cta { padding: 0.5rem 0.9rem; }
  .nav-toggle {
    width: 40px;
    height: 40px;
  }
  .mobile-menu { width: min(14rem, calc(100vw - 32px)); }
}

@media (hover: none) {
  .cursor-dot, .cursor-ring { display: none; }
  .talk-media img { transition: none; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .grain { animation: none; }
  .scroll-cue::after { animation: none; }
  .brand-track { animation: none; }
  .brand-track {
    width: 100%;
    justify-content: center;
  }
  .brand-marquee {
    -webkit-mask-image: none;
    mask-image: none;
    transform: none;
    opacity: 1;
  }
  .brand-set {
    flex-wrap: wrap;
    justify-content: center;
    width: min(1120px, calc(100vw - 48px));
    margin: 0 auto;
    padding-left: 0;
  }
  .brand-set[aria-hidden="true"] { display: none; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .hero h1 .line > span,
  .hero p,
  .hero .accent-blood { transform: none; opacity: 1; transition: none; }
  .cursor-dot, .cursor-ring { display: none; }
  .swap { transition: none; }
}