Worked with teams across the ecosystem shaping how complex protocol concepts are communicated and experienced.
Selected work
Teams I have worked with have transformed the web3 ecosystem.
A few of the products and ecosystems whose strategy, positioning, or experience I helped shape.
Secured a $9M Series A and built an active community of over 110,000 DePIN developers.
Validated product-market fit, secured a $6M Series A, and launched interest-free loans on mainnet within months.
Raised over $21M and now supports more than 14,270 active distributed validators.
Grew to operate yield optimisation across 35 blockchains after designing a smoother user experience.
Now attracting 15,000 monthly active users to a clean dashboard — with minimal marketing effort.
…and over 100 other teams who keep using the process to learn quickly, focus, and adapt.
The studio I founded
Deep Work — a product design studio for web3 and DeFi.
For over seven years, the studio I founded has shaped product and experience for more than 70 web3 and DeFi teams — from the Ethereum Foundation to early-stage protocols finding their footing.
Deep Work is also a working case study in organizational design — autonomy-first, no central HR, decisions made collaboratively, quality held by a shared process rather than a hierarchy. I've documented exactly how it runs, in the open.
View the case studies Read how we workMagic City — a curated network of creative technologists, researching and building a magical future together.
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Whether you're a funded team turning strong technology into adoption, or an established business that wants to stay sustainable as it scales — I'd love to hear from you.
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